Press

Meet S.F.’s newest torta pop-up, where Tartine alum play with the great Mexican sandwich

Meet S.F.’s newest torta pop-up, where Tartine alum play with the great Mexican sandwich

Meet the inventive tortas of My Friend Fernando, a new pop-up by Bay Area cooks Jacob Croom and baker Jaren Wilkinson.

A Team of All-Star Chefs Offers a ‘Multisensory Experience’ Inspired by Mexican Immigration

A Team of All-Star Chefs Offers a ‘Multisensory Experience’ Inspired by Mexican Immigration

Co-organized with Jacob Croom of My Friend Fernando (a Chicano supper club that migrates around the East Bay), the event

This Trendy Dogpatch Museum Is Opening Up a Secret Bar for Just One Night a Month

This Trendy Dogpatch Museum Is Opening Up a Secret Bar for Just One Night a Month

Snacks are available via pop-up My Friend Fernando, led by chef Jacob Croom. For now, visitors can expect a mix of both

Food for thought: Dinner and art make a perfect pair at this SF museum

Food for thought: Dinner and art make a perfect pair at this SF museum

torta pop-up and roving Chicano supper club My Friend Fernando, the culinary series is meant to highlight local food and

Good Taste: Eating like an insider at Outside Lands

Good Taste: Eating like an insider at Outside Lands

Tortas from My Friend Fernando — they’re a pop-up in the Bay Area, and they are just so polished and refined...

East Bay Pop-Ups

East Bay Pop-Ups

Chef Jacob Croom already had tortas on the brain when his close friend Jaren Wilkinson approached him about coming toget

SF Chronicle - Outsidelands

SF Chronicle - Outsidelands

My Friend Fernando offered a $40 torta cubana (limited supply) that’s among the more costly eats at the festival...